Are you aware of what your clients need? Is your target audience aware of your business? When was the last time you saw a client post about your product or service - Were they complaining or complimenting it? The response to these questions lies in marketing.
People are bombarded with marketing every day, from TV commercials to social media advertisements to email campaigns to influencer sponsorships. As a result, many businesses find it challenging to develop unique and creative ways to market themselves and set themselves apart from the competition. However, working with a professional and talented marketing agency can help you find ways to rise above the noise with your marketing campaigns. The PKA Agency is an out-of-the-box agency that prides itself on finding new and revolutionary ways to help businesses succeed.
A full-service marketing agency is an invaluable asset for business owners who want to increase their presence in today's dynamic and ever-evolving market.
This post will discuss why a full-service marketing agency is essential and how it can help your business succeed. Read along and learn more!
As the new year approaches, it's natural to think about new beginnings and fresh starts. For businesses, this often means reevaluating marketing strategies and finding new ways to reach and engage customers. But with the marketing landscape constantly changing, it can be hard to know where to start. That's why it's important to work with an agency that is not only knowledgeable and experienced, but also flexible and adaptable. The PKA Agency is that agency. As the Out-of-the-Box Marketing Agency, we are always on the lookout for new and innovative ways to help our clients succeed.
Unlocking the Power of OTT Ads: Why it is Important and How to Maximize Its Benefits for Your Business
You might have heard the term "OTT" thrown around a lot lately. But what exactly does it mean, and more importantly, what can it do for your business?
OTT stands for "over-the-top," and refers to content delivered outside of traditional broadcast and cable networks. This could include content delivered via the internet, smartphones, or any other digital device.
OTT advertising is a fairly new concept, but it's quickly gaining traction as a powerful, out-of-the-box way to reach consumers. A recent report found that 75% of streamers are more likely to engage with OTT ads than traditional TV viewers.
So how can you ensure you're getting the most out of OTT advertising? Check out our tips below.
Black Friday, which falls the day after Thanksgiving in November, has become one of the most critical days in the retail and e-commerce business calendar. The day offers an opportunity for businesses to expand their market reach and take advantage of consumers who are out shopping in stores and online simultaneously. However, while Black Friday offers plenty of opportunities to make money, it's also crucial that you do everything you can to minimize your losses to maintain profitability over the long term.
Read on to find out how you can use marketing strategies to make sure that your business makes as much money as possible this Black Friday.