PKA - Blog

Digital Marketing: Why It's More Effective Than Traditional Marketing

3/28/2023

Are you aware of what your clients need? Is your target audience aware of your business? When was the last time you saw a client post about your product or service - Were they complaining or complimenting it? The response to these questions lies in marketing.

Don't Fit In With Your Marketing: How to Rise Above the Noise

3/23/2023

People are bombarded with marketing every day, from TV commercials to social media advertisements to email campaigns to influencer sponsorships. As a result, many businesses find it challenging to develop unique and creative ways to market themselves and set themselves apart from the competition. However, working with a professional and talented marketing agency can help you find ways to rise above the noise with your marketing campaigns. The PKA Agency is an out-of-the-box agency that prides itself on finding new and revolutionary ways to help businesses succeed.

Incredible Benefits of a Full-Service Marketing Agency

2/7/2023

A full-service marketing agency is an invaluable asset for business owners who want to increase their presence in today's dynamic and ever-evolving market.
This post will discuss why a full-service marketing agency is essential and how it can help your business succeed. Read along and learn more!

New Year, New Marketing Strategies: How to Stand Out in 2023

1/18/2023

As the new year approaches, it's natural to think about new beginnings and fresh starts. For businesses, this often means reevaluating marketing strategies and finding new ways to reach and engage customers. But with the marketing landscape constantly changing, it can be hard to know where to start. That's why it's important to work with an agency that is not only knowledgeable and experienced, but also flexible and adaptable. The PKA Agency is that agency. As the Out-of-the-Box Marketing Agency, we are always on the lookout for new and innovative ways to help our clients succeed.

Unlocking the Power of OTT Ads: Why it is Important and How to Maximize Its Benefits for Your Business

12/5/2022

You might have heard the term "OTT" thrown around a lot lately. But what exactly does it mean, and more importantly, what can it do for your business?

OTT stands for "over-the-top," and refers to content delivered outside of traditional broadcast and cable networks. This could include content delivered via the internet, smartphones, or any other digital device.

OTT advertising is a fairly new concept, but it's quickly gaining traction as a powerful, out-of-the-box way to reach consumers. A recent report found that 75% of streamers are more likely to engage with OTT ads than traditional TV viewers.
So how can you ensure you're getting the most out of OTT advertising? Check out our tips below.

Get the Most Out of Black Friday by Marketing Like a Pro

11/22/2022

Black Friday, which falls the day after Thanksgiving in November, has become one of the most critical days in the retail and e-commerce business calendar. The day offers an opportunity for businesses to expand their market reach and take advantage of consumers who are out shopping in stores and online simultaneously. However, while Black Friday offers plenty of opportunities to make money, it's also crucial that you do everything you can to minimize your losses to maintain profitability over the long term.

Read on to find out how you can use marketing strategies to make sure that your business makes as much money as possible this Black Friday.

"OUT OF THE BOX" MARKETING: WHEN YOU NEED TO BREAK AWAY FROM THE "NORM"

10/25/2022

As a marketer, you spend your day writing blog posts, designing social media graphics, and creating email campaigns to help drive business. But what if everything you do is starting to feel a little the same? For some brands, that feeling might be creeping up sooner than later. Many companies today are operating within a narrow zone of marketing strategy. They're trying to fit as many tactics into their daily routine as possible so they never get left behind by the latest trends. But this can have a negative effect on your brand.

Movies like The Truman Show and Getting Out have taught us that when you constantly force yourself to stay within the box of what's considered normal or acceptable, it has consequences in the long run. That's why it's important to stay open-minded, look at things from new angles, and break away from the norm when necessary.

10 Reasons To Have Social Media Marketing

10/10/2022

The importance of social media marketing is increasing day by day as the global economy moves towards digitization. Social media is the key to having an aligned marketing plan. To be successful in 2022, you need to know how to use social media for your business and what works best for you. Social media marketing is a big part of this picture and pays off! Research shows that 70% of social media marketers see increased conversions on their websites or app. But that's not all: Studies shows that found that brands with good content on Twitter have an average order value of $530 greater than those with poor content. So what are we waiting for? Let's dive into some reasons why setting up your plan of action and strategy for using social media will help boost business results this year:

The Definitive Guide To Why You Need A Marketing Agency

10/3/2022

Have you ever thought about what it would be like to work with a marketing agency? It can be a scary thought, and it might seem like too many steps from where you are now. But think about this: Marketing is more than just creating ads and getting people to buy your product or service. It's about getting the word out about your business to increase sales, grow brand recognition and reach new customers.

In this guide, we'll explain why working with an agency is better than doing everything yourself, plus provide tips on how best to approach finding one that will meet your needs!